What if you outsource your sales team and people get a negative perception of the word “Outsourcing”. Nevertheless, a large number of companies are outsourcing their sales division to save time and costs but, mainly, because it delivers results.
According to Hubspot expert users, outsourcing sales can be 65% more efficient than generating leads in-house because managed service companies have more expertise.
Still, many people remain skeptical and refuse to try it. In this article, I’ll outline the top 3 objections to outsourcing and why you should reconsider them:
1. Our product is too complex
The reasoning behind this objection is that a complex product requires a complex sales pitch. Is that true? Not necessarily.
Potential customers are convinced to buy a product, be it a software or a specialized piece of machinery, because it solves a problem for them. The outsourced sales team may not understand all the intricate technical details of the product, but they don’t need to. As long as they know how to communicate the benefits, they can make the sale.
An outsourced sales team can help you generate qualified leads at the top of the sales funnel and make appointments with your in-house experts for a software demo or an in-depth call. That way you can focus on what you know best and only deal with qualified leads.
The right training can make the complex look simple to your clients. Experience shows that outsourced teams have been able to generate results for complex tech products.
2. We don’t have the budget right now
You know what? Perhaps this is why you should outsource. One of the reasons for outsourcing is to save money on recruiting, training and managing staff.
If you were to hire an in-house employee tomorrow, you would be investing time, money and the risk of churn is high. A managed service provides certified sales reps and support teams, all at a lower cost than a traditional in-house team, who are trained to produce.
Maybe you have burnt all your budget for the year already or you’re in a very tight spot financially and cannot afford to outsource at the moment. However, if you think long term, at how much money and time you’d save, surely you’ll find the money somehow.
3. We do everything in house:
This is one of the most common objections, of course. Hey, you have the staff, things are working fine, so why bother with an outside team?
There’s nothing wrong with doing everything in house, but if essentially you were able to get the same results, if not better, with less liabilities, would you be open to consider the possibility of outsourcing?
Many companies who used to do everything in-house have decided to outsource and are now seeing better results.
The best thing is that this is not an either/or situation. You don’t have to fire all your in-house team and change your whole sales process. In fact, outsourcing sales means that you’ll have a new team working as an extension (not a replacement) of your in-house team that will help you scale faster.
The reasons to outsource sales are many, but mainly it’s because you want to BOOST YOUR SALES. If you find that a managed service provider can help you reach your goals, perhaps it’s time to consider it.
Who knows? Outsourcing may be the big thing you were looking for.
Thanks for reading it and please feel free to share your own experience.
The SOS Team