The coronavirus outbreak has changed the situation markedly in the past few weeks as office-based employees around the world are told to carry out their jobs from home. This has rapidly accelerated the existing trend, as businesses rush to adopt remote working on a wider scale than ever seen before. Will working from home become the new normal?
That said, there’s one primary issue that a lot of remote sales teams struggle with:
Their team culture
When everyone works in the same office space, it’s a lot easier to establish and maintain a certain culture within the company. Sales reps are able to chat throughout the day. Go for lunch as a team on a weekly basis, and form authentic relationships with each other. These things aren’t so easy with a remote sales team.
Does that mean every remote team is destined to have a terrible culture?
You just have to be more intentional about establishing a company culture that helps the entire team succeed.
Clear Objectives & Aims
If your remote sales team doesn’t have concrete objectives to work toward, their natural instinct will be to go through the motions. Without ambitious aims to strive for, they have no incentive to put their best foot forward.
The idea here is Managers need to be realistic in their expectations. If they don’t temper their optimistic goal-setting with a good dose of common sense, the entire company could suffer.
To avoid the demotivating realization that your team is working their tails off on the wrong things, ensure your goals and aims are clear from the beginning—the very beginning.
Get the right tools for the job
Without the right tools, it’s nearly impossible to successfully manage a remote sales team. Luckily, there’s a near-endless amount of powerful tools out there to help you accomplish just about anything you need to do for your business.
While a lot of these tools are highly specialized for accomplishing certain goals that vary from business to business, there are a handful of staples that every remote sales team can rely on to stay connected and on the same page:
Slack/Squareboard for Communication
If you want to maintain a great culture within your remote sales team, communication is key, and Slack or Squareboard is where workflows and Projects are managed. It’s where the information you share, the tools you use come together to get things done and it keeps every conversation in the proper place.
Asana/ Trello for project management
The Remote sales team handles a lot of moving parts associated with every project, initiative, and the account . A tool like Asana or Trello is a web and mobile application designed to help teams organize, track, and manage work. You can keep remote and distributed teams, and your entire organization focused on their goals, projects, and tasks with Asana.
Embrace the idea of over-communicating
By now you know that communication is vital for remote sales teams, but maybe you’re afraid of flooding your team’s inboxes or Slack notifications. Think about this:
Your team can never be TOO in the know.
It’s always better to over-communicate than under-communicate. Make sure your team is well aware of everything going on in the company and on their team. If they think they’re out of the loop, they’re going to feel disengaged.
A tool like Slack helps with communication, but nothing can beat a video call. Of course, it can be tough to meet up for a team in the current situation.
Follow these steps when building out your remote sales team and you’ll be setting yourself up for culture success. With a great company culture come great employee happiness levels. And with great employee happiness levels come great results for the company.
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